Simplifying the Process of Running a Research Project, Peanut Labs’ Samplify Platform Brings Convenience and Efficiency to Conducting Do-It-Yourself (DIY) Online Research Sampling

Peanut Labs, an innovative technology provider of social media measurement and marketing tools, today announced the launch of Samplify™, its latest software-as-a-service (SaaS) sampling platform that will further increase flexibility for researchers to access Peanut Labs’ highly profiled online sample.

The self-service sampling platform was designed specifically for researchers to provide real-time DIY access to the increasingly robust online sample of ready-to-survey respondents available through Peanut Labs’ reach. As a result, users will have far less steps to go through in order to ensure that a representative sample is delivered to their clients.

“The research industry is growing and changing to adapt to a more digital, socially connected world; and as it adapts, Peanut Labs remains focused on improving efficiency, and providing transparent reporting of sample data collected from some of the largest social networking applications and online communities worldwide,” said Noman Ali, co-founder and chief executive officer of Peanut Labs. “Our Samplify platform reflects our continued commitment to the industry, and to providing access to high-quality sample on demand.”

Utilizing Peanut Labs’ Samplify platform, researchers are empowered with the ability to control the entire process from cost estimation to in-field project management. In just a few clicks, users can easily access Peanut Labs’ comprehensive sample pool, obtain both feasibility and pricing, test project links, and conveniently launch and manage surveys with complete control of their own tailored research sample. Additional functionalities include: project configuration and nested quotas; the option to add pre-screeners; 24-hour access to reporting on project activity (both overall and by quota); real-time access to project status indicators (including attempts, completes, over quota, daily quotas and progress); and basic project management actions (including managing, resuming and duplicating projects).

Peanut Labs has strategic partnerships with hundreds of website publishers, social media communities and global partners, and has built their sampling architecture to gain the most cost-effective access to a global respondent pool of tens of millions of consumers and business professionals. To date, Peanut Labs has profiled respondents in the United States, Canada, the United Kingdom, Germany and Australia to allow for multi-country research projects via its Samplify platform. The company has forecasted that it will have profiled respondents in over ten additional markets by March 2013. For more information, visit http://samplify.it.

About Peanut Labs
Peanut Labs is an innovative technology provider of social media measurement, online sampling and marketing tools. The company enables marketers worldwide to harness the power of social media for all their marketing needs, including generating insight into consumer behavior and building brand perception. Peanut Labs offers targeted online sample through partnerships with highly diverse social media applications, online communities, e-commerce platforms and loyalty programs, and operates SurveyTool.com™ and Crowdvi.be™. The company also enables publishers to maximize their earning potential via social media, while managing monetization for tens of millions of monthly website visitors. Peanut Labs has over 30 full-time employees and is headquartered in San Francisco. For more information, visit www.peanutlabs.com.

Download the full press release.

Press Contact:
For Peanut Labs
Heather Milt
+1 425 313 4844
hmilt@researchnow.com

A new study by Research Now and K&A BrandResearch reveals insights into how 12 to 17 year olds in the United States, the United Kingdom, Poland and Germany feel about Christmas.

The study found that this generation of teenagers are less cynical and more ‘innocent’ about Christmas and its traditions than might be expected. They enjoy giving presents as well as receiving them; and they like advent calendars, trees, decorations and planning ahead for Christmas.

What makes Christmas, Christmas?
The traditions of Christmas are important to this generation of teenagers. In spite of their age, the majority of British (76%) and German (85%) teenagers always have an advent calendar at Christmas. Christmas is just not Christmas without a tree – 89% of teenagers across all markets agree that a tree is an essential part of the celebrations. And teenagers don’t just love a bit of greenery – 82% of UK and 84% of US teens also think Christmas decorations “are a must.”

Please don’t get me to the church on time
Teenagers think there is more to Christmas than just getting presents. Polish teens are the most altruistic; only 15% agree that Christmas is ‘all about receiving presents’, whereas 35% of Brits, 29% of Americans and 28% of Germans agree. But although this generation of teenagers are more altruistic and traditional than adults might think, those attitudes do not extend to believing that Christmas is about Christianity or going to church on Christmas Day. 58% of Germans, 43% of British, and a third of Polish and Americans say they feel “Christmas has had nothing to do with beliefs for a long time.”

Making a list and checking it twice
Making a Christmas wish list is a big part of the festivities for most teenagers. This generation likes to plan ahead – 55% of Americans, 30% of British, 43% of Germans and 34% of Polish teenagers only want to receive the items they chose in advance for their Christmas lists as opposed to being surprised. American teens prefer money over presents; the Germans and Polish are not that keen on cash. All of the teenagers interviewed enjoy giving gifts during Christmas, as well as receiving them.

About the methodology
The study, conducted by Research Now and K&A BrandResearch, surveyed 2,490 teens aged 12 to 17. Respondents were recruited directly through their parents who provided consent for their teenager to participate in the study. To ensure a safe and robust sample, quotas were set on age and gender across all four markets.

About Research Now
Research Now, the leading digital data collection provider, powers market research insights. We enable companies to listen to and interact with the world’s consumers and business professionals through online panels, as well as mobile, digital and social media technologies. Our team operates in 24 offices globally and is recognized as the market research industry’s leader in client satisfaction. We foster a socially responsible culture by empowering our employees to give back.

If you want to find out more about K&A BrandResearch® please visit www.ka-brandresearch.com.

Download the full press release.

Press Contact:
Heather Milt
Manager, Public Relations
+1 425 313 4844
hmilt@researchnow.com

Research Now, the leading digital data collection provider, today announced the promotion of Jason Bowen to Vice President of Client Development for Canada.

Jason will continue to grow both new and existing client relationships in the Canadian market, and will work closely with the client development team to drive new products to Research Now’s Canadian client base. Jason joined the company in 2004 and most recently served as Director of Client Development for North America. Jason also serves as a co-chair of Toronto’s Senior Leadership Team, and has managed several high calibre teams through two corporate mergers.

In his new role, Jason reports to Jason Sheppard, Senior Vice President of Client Development, who comments: “Jason has a deep understanding of the industry and brings significant experience in meeting our clients’ needs. He does so with a consultative style that our clients find refreshing, and focuses on delighting those we serve.”

Craig Stevens, Chief Revenue Officer at Research Now, added: “We continue to make significant investments in the Canadian marketplace, including increasing the size of our online panels, expanding our healthcare services, helping clients incorporate mobile methodologies, and introducing new online and mobile behavioural products. Jason’s experience serving research clients in the Canadian marketplace, combined with his knowledge of both traditional and new methodologies, make him well-suited to lead our Canadian client development efforts.”

Jason Bowen is based out of Research Now’s Toronto office, which serves as headquarters for 160 employees across sales and operations.

About Research Now
Research Now, the leading digital data collection provider, powers market research insights. We enable companies to listen to and interact with the world’s consumers and business professionals through online panels, as well as mobile, digital and social media technologies. Our team operates in 24 offices globally and is recognized as the market research industry’s leader in client satisfaction. We foster a socially responsible culture by empowering our employees to give back.

Download the full press release.

Press Contact:
Heather Milt
Manager, Public Relations
+1 425 313 4844
hmilt@researchnow.com

New study by the Research Now Healthcare team reveals studs and duds for this year’s Valentine’s Day

It’s Valentine’s Day and regardless of what makes your heart pitter patter, most Americans don’t look to the Motor City for dancing and romancing. Only 2% of respondents surveyed in a recent Research Now study reported that Detroit seems like a cool place to celebrate the day of love.

The majority of respondents reported that their favorite Valentine’s Day activity is spending a romantic evening at home (45%), followed closely by dinner and a movie (43%). Despite the growth of deal-of-the-day websites, only 5% of respondents surveyed reported that they will take advantage of whatever looks good on Groupon. And an even smaller percentage enjoy dancing (3%) or … hanging out with mom (4%).

When asked where respondents would go if they could go anywhere in the world for Valentine’s Day, the majority reported that Venice (46%) and Paris (40%) were top of their list for romantic getaways. Casablanca and Hong Kong received the remaining 12% of respondents’ vote (6% and 6%, respectively).

Some like it milk. Some like it dark.
According to the study, 48% of survey respondents acknowledged their affection for milk chocolate when receiving a heart-shaped box. Despite the many health benefits that dark chocolate provides – including helping to lower blood pressure – a smaller 38.5% of respondents prefer dark chocolate from their Valentine, with females enjoying dark chocolate more than males. An even smaller percentage of respondents also enjoy white chocolate (8.5%) and sugar- and trans-fat free chocolate (1%), while the remaining respondents reported that it doesn’t matter what they receive in their box, as long as it’s in the shape of a ring (4%).

Modern day conversation
When it comes to those colorful pastel candy hearts – and once early lessons in flirting – INBOX ME wins among 37% of respondents’ vote as the next grown up conversation for the modern day candy heart. This is followed closely by LATTE LUV (36%) – with a majority of female votes over male. And there are also the occasional 401K 4LYF (14%), ONLYN GF (9%) and AVOID NOID (4%) conversationalists.

Keep your heart happy and healthy
While Valentine’s Day might be nearly over for most of the world, there is still time to recognize that February is also American Heart Month. When asked about heart health, over half of respondents surveyed (56%) reported they never check their pulse when engaging in cardiovascular activity. Conversely, 16% of respondents surveyed check their pulse several times during their workout, 13% check their pulse once during their workout and 12% check their pulse just before and just after their workout. The remaining 3% surveyed opt not to participate in cardio, but instead lift weights.

About the methodology
The Research Now Healthcare team surveyed 884 people aged 18 and over from February 9th to February 12th, 2013. The survey was conducted online within the United States via Research Now’s e-Rewards® Opinion Panel.

About Research Now
Research Now, the leading digital data collection provider, powers market research insights. We enable companies to listen to and interact with the world’s consumers and business professionals through online panels, as well as mobile, digital and social media technologies. Our team operates in 25 offices globally and is recognized as the market research industry’s leader in client satisfaction. We foster a socially responsible culture by empowering our employees to give back. To find out more or begin a conversation with us, visit www.researchnow.com.

Download the full press release.

Press Contact:
Heather Milt
Manager, Public Relations
+1 425 313 4844
hmilt@researchnow.com

Simply sharing your opinion raises funds and makes a charitable impact

With today’s launch of goodsurveys.com, America’s schools and non-profits now have an innovative and free way to earn donations just by having a supporter share their opinion.

Pioneering a unique way to give back, Goodsurveys offers users the opportunity to earn donations for their favorite cause simply by taking a survey. Powered by Peanut Labs, Goodsurveys provides a wide range of frequently-updated surveys that users can take for free. When a survey is completed, Goodsurveys donates about a dollar (on average) to the user’s favorite non-profit or school.

Goodsurveys is now a part of the Goodsearch family of products, which have collectively raised nearly $10 million for over 100,000 non-profits and schools from its users’ simple daily actions, such as web search, shopping and dining out. “With the difficult economy and increasingly fast-paced lifestyles, people are looking for more free and easy ways to continue supporting their causes,” said Scott Garell, CEO of Goodsearch. “We are delighted to help supporters of America’s various causes simply do good by sharing their opinions with Goodsurveys.”

Causes everywhere are excited for the potential of Goodsurveys. “Our supporters have used Goodsearch to raise meaningful funds, and are always asking for more simple and free ways to support us,” said Nick Hutchinson, COO of SF-based Juma Ventures. “I’m excited about Goodsurveys and the opportunity it brings to our supporters who can make a difference by answering a few questions.”

The broad range of surveys available at goodsurveys.com is made possible through a collaborative effort between Goodsearch and San Francisco-based Peanut Labs. The company has built its sampling architecture to gain access to a global respondent pool of tens of millions of consumers and business professionals worldwide.

There are currently more than 109,000 organizations earning money from goodsurveys.com. For more information, visit www.goodsearch.com.

About Goodsearch
Headquartered in San Francisco, CA, Goodsearch empowers anyone to change the world through simple everyday actions. Launched in 2005, the service currently includes Goodsearch, a Yahoo!-powered search engine; Goodshop, an online shopping and coupon portal which works with more than 2,800 top merchants including Amazon, Staples, Macy’s, JCPenney and HP; Gooddining, the first ever, national dine for charity program with over 10,000 participating restaurants; and now Goodsurveys. Goodsearch has donated nearly $10 million to over 109,000 non-profits and schools designated by its users to date.

About Peanut Labs
Peanut Labs is an innovative technology provider of social media measurement, online sampling and marketing tools. The company enables marketers worldwide to harness the power of social media for all their marketing needs, including generating insight into consumer behavior and building brand perception. Peanut Labs offers targeted online sample through partnerships with highly diverse social media applications, online communities, e-commerce platforms and loyalty programs, and operates SurveyTool.com™ and Crowdvi.be™. The company also enables publishers to maximize their earning potential via social media, while managing monetization for tens of millions of monthly website visitors. Peanut Labs has over 30 full-time employees and is headquartered in San Francisco. For more information, visit www.peanutlabs.com.

Download the full press release.

Media contacts:
Dia Banerjee
877 466 3004 x 711
dia.banerjee@goodsearch.com

Heather Milt
For Peanut Labs
425 313 4844
hmilt@researchnow.com

New International Study by Research Now with Support of K&A BrandResearch Gives Insight into How the ‘Digital Generation’ Behaves on the Internet

The study of 2,490 respondents aged 12 – 17 years old from the US, Poland, Germany and the UK, looked at how this new digital generation connects with the internet, what they do online, and how they feel about digital and traditional advertisements.

The survey found that teenagers in all four markets enjoy unlimited and unsupervised access to the internet. Respondents reported that they are able to go online as long and as often as they wish, they do not need to ask for parental permission, and only in Germany are teenagers required to share internet access with siblings. 62% of the young people surveyed report that they go online every single day - 46% several times a day. Age does not make a big difference when comparing the amount of time teens spend on the net. There is no sudden explosion in internet use at the age of 16; more a gradual increase in the amount of time spent online as children age. Of those who go online several times a day, 11% are 12 years old and 21% are 17 years old. Teenagers in the UK and Poland use the internet 20% more often than their counterparts in Germany and America.

Why teens go online
The top reason why teens go online, cited by 92% of respondents, is to find out information – ‘looking up things I don’t know.’ The second most popular activity is finding out about events and what’s happening, with 83% of teens doing this. Next, young people use the internet to research public transport and ‘window shop’ (researching and browsing for items), with 74% saying that’s why they go online. Teenagers in Poland use the internet to search for and purchase products more frequently than their international counterparts. Overall, only 35% of teens say they actually purchase items online. After ‘window shopping,’ the most popular activity is playing games, with 73% of teens going online to do this.

Devices used to access the internet
Roughly one-third of the teens surveyed from each country go on the internet most often via a PC or laptop. The additional two-thirds reported accessing the internet through a tablet, smart phone, video game console, television or other device. According to the survey, 27% of British teens go online via their smart phones, whilst fewer American (11%), German (9%) and Polish (2%) teens use their smart phone to get online.

What teenagers search for and buy
Music and CDs are the most popular items to search for online. Teens in Poland, however, search for online games more than music (64% in Poland as opposed to 59% in the US; 57% in the UK; and 56% in Germany). Shoes are also a popular search item among British (62%) and Polish (57%) teens, but not as popular among German (53%) and American (42%) teens.

When asked about a list of items respondents have ever searched for on the internet (including books, music, films, clothes and electronics), fewer American teens (36%) reported having searched for mobile phones on the internet; whereas their counterparts in Poland (58%), Germany (53%) and the UK (55%) use the net to search for mobile devices more often. Finally, teenagers in all four countries agreed that it didn’t matter much which smart phone they had. Only 21% reported that the iPhone was the only smart phone for them.

Ads on or offline – what’s most annoying?
Despite national differences, teens generally have more favorable attitudes towards traditional print or TV advertisements than online ads. Around 30% of the teens surveyed like to talk about non-digital adverts with their friends. Roughly half of American, British and Polish respondents recall traditional advertisements, but less than a quarter said the same about online advertisements. According to the survey, teens from Poland are the most annoyed by offline adverts (28% of them), whilst 50% of British teens are more annoyed by online adverts.

About the methodology
The study, conducted by Research Now, surveyed 2,490 teens aged 12 to 17. Respondents were recruited directly through their parents who provided consent for their teenager to participate in the study. The survey was designed by K&A BrandResearch. Interviews were conducted via Research Now’s youth panel in each of the following four markets: Germany, Poland, the United Kingdom and the United States. To ensure a safe and robust sample, quotas were set on age and gender across all four markets.

About Research Now
Research Now, the leading digital data collection provider, powers market research insights. We enable companies to listen to and interact with the world’s consumers and business professionals through online panels, as well as mobile, digital and social media technologies. Our team operates in 25 offices globally and is recognized as the market research industry’s leader in client satisfaction. We foster a socially responsible culture by empowering our employees to give back. To find out more or begin a conversation with us, visit www.researchnow.com.

If you want to find out more about K&A BrandResearch® please visit www.ka-brandresearch.com.

Download the full press release.

For UK enquiries please contact:
Jocelyn Senior, Keen as Mustard Marketing, Ltd.
07967 098567
jocelyn@mustardmarketing.com

Press Contact:
Heather Milt - Manager, Public Relations
+1 425 313 4844
hmilt@researchnow.com

Research Now, the global leader in digital data collection, has moved its EMEA headquarters to a new, larger office space on Queen Victoria Street in Blackfriars, London.

The new office, designed specifically for the Research Now team, will accommodate its current 300-strong team and support future growth. The office fosters a friendly, interactive and collaborative work environment through more informal meeting areas, open workspaces, pool tables and leisure facilities – all with a special Research Now touch.

In addition, Research Now was recently acknowledged for having over 140 European-based employees successfully complete a special Market Research Society training programme, developed to provide the knowledge and understanding of research methodologies needed to deliver an even better service to their clients.

Commenting on the move, Miles Worne, Managing Director for EMEA and Group Chief Strategy Officer said, “Whilst it may be obvious, it’s our people and culture that contribute to Research Now’s continued success. Thus, we are committed to investing in our team of dedicated and professional colleagues – the MRS training programme is one such initiative. Our new EMEA headquarters here in central London offers a vibrant, fun and high-performance work environment that will help foster further collaboration, innovation and creativity.”

Today, Research Now has 25 offices in more than 15 countries around the globe. Effective immediately, all new and existing Research Now London employees will be based in the Queen Victoria Street office located next to the Blackfriars tube station – near St. Paul’s Cathedral and just north of the river.

About Research Now
Research Now, the leading digital data collection provider, powers market research insights. We enable companies to listen to and interact with the world’s consumers and business professionals through online panels, as well as mobile, digital and social media technologies. Our team operates in 25 offices globally and is recognized as the market research industry’s leader in client satisfaction. We foster a socially responsible culture by empowering our employees to give back.

Download the full press release.

Press Contact:
Heather Milt
Manager, Public Relations
+1 425 313 4844
hmilt@researchnow.com

New data and insights provide marketers with actionable understanding of how consumers use multiple channels along their purchase journey

Experian Marketing Services, a global provider of integrated consumer insight, targeting and cross-channel marketing, today announced a multi-national alliance with Research Now, the global leader in digital data collection. Together, the two companies have developed custom research capabilities leveraging online behavior measurement of Research Now’s consumer and business panelists and the ability to survey the same individuals. The joint offering allows multichannel marketers to receive valuable self-reported insights about select consumer activities from regular surveys with aggregated and anonymous research about their associated online behavior.

The goal of the team is to apply this innovative approach to provide actionable insights such as understanding customers’ path to purchase by tying online behaviors to surveys that capture offline activities, influences, motivations and purchases. These insights show where consumers in a brand’s category begin the shopping process, the offers and exposure events that trigger a purchase, the competing products and brands consumers are considering at each phase of the purchase process, and more. By understanding the consumer purchase journey, marketers and their agencies can optimize their engagement and targeting of in-market consumers throughout their purchase journey.
 
“We are excited about this and our ability to address a major need in the market for understanding cross-channel consumer purchase behavior,” said Eric Sandberg, vice president, Research Now Digital. “Experian Marketing Services provides an unparalleled ability to understand online consumer behavior and is the best alliance for us to work with to develop this solution.”

“The combination of Research Now’s high-quality consumer panel and on-demand survey capabilities with our in-depth understanding of online consumer behavior will provide forward-thinking marketers with the actionable insights they need to drive successful consumer interactions,” said Simon Bradstock, general manager, Consumer Insights at Experian Marketing Services. “The team brings a powerful new capability to the market and closes a gap in helping brands understand how consumers use multiple channels during their purchase journey.”

The alliance extends to operations in the United States, United Kingdom, Canada and Australia.

About Research Now
Research Now, the global leader in digital data collection, powers market research insights. We enable companies to listen to and interact with the world’s consumers and business professionals through online panels, as well as mobile, digital and social media technologies. Our team operates in 25 offices globally and is recognized as the market research industry’s leader in client satisfaction. We foster a socially responsible culture by empowering our employees to give back.

To find out more or begin a conversation with us, visit http://www.researchnow.com.

About Experian Marketing Services
Experian Marketing Services is a global provider of integrated consumer insight, targeting and cross-channel marketing. We help organizations from around the world intelligently interact with today’s dynamic, empowered and hyperconnected customers. By coordinating seamless interactions across all marketing channels, marketers are able to plan and execute superior brand experiences that deepen customer loyalty, strengthen brand advocacy and maximize profits.

For more information, please visit http://www.experian.com/marketingservices.

About Experian
Experian® is the leading global information services company, providing data and analytical tools to clients around the world. The Group helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2012 was US$4.5 billion. Experian employs approximately 17,000 people in 44 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.

For more information, visit http://www.experianplc.com.

Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.

Download the full press release.

Press Contact:
Matt Tatham
Experian Marketing Services Public Relations
+1 212 380 2939
matt.tatham@experian.com

Heather Milt
Manager, Public Relations
+1 425 313 4844
hmilt@researchnow.com

New study by the Research Now Healthcare team reveals ‘anything chocolate’ will do this Easter

Whether it feels like it or not, Easter is here; and while many participate in PEEPS® contests around the country, only 10% of Americans will actually devour these cute and colorful marshmallow treats this Easter holiday. A recent Research Now study reported that chocolate is the fan favorite when indulging one’s sweet tooth.

While spending time with family is a unanimous favorite activity among respondents who celebrate Easter, over half of those surveyed also enjoy participating in religious activities and eating Easter candy. Respondents also enjoy decorating eggs, preparing Easter baskets and participating in egg hunts.

When asked about their favorite Easter treat, the majority of respondents reported that anything chocolate (56%) is preferred. Jelly beans (19%) are a distant second among those surveyed, followed by marshmallow treats (10%) and dyed Easter eggs (7%). The remaining 8% of respondents prefer to indulge in anything from homemade cookies and baked goods, to leg of lamb and ham. And while 17% of respondents check the nutrition label prior to consuming said sweets and treats, the majority (54%) of respondents prefer not to worry about what’s inside that makes it taste so good. 29% of respondents acknowledged looking at the nutrition label occasionally.

Can you please pass the sugar?
While only 22% of consumers "always" check the sugar content in what they eat, the survey suggests that most consumers still have an awareness of how much sugar they may be consuming. When asked about which Easter candy (HERSHEY'S® Chocolate Bunnies, Cadbury Crème Eggs®, PEEPS, jelly beans or Whoppers Robin Eggs®) they thought to have the least amount of sugar per serving, 33% indicated HERSHEY'S Chocolate Bunnies. This is in line with reality, as according to Caloriecount.com, PEEPS contain the most amount of sugar with 36g per serving, followed by Whoppers Robin Eggs (29g), jelly beans (27g) and Cadbury Crème Eggs (20g). Of the confections mentioned in the survey, HERSHEY’S Chocolate Bunnies have the least amount of sugar per serving (17g).

When surveyed specifically about the various types of Easter eggs available for consumption, 27% of respondents reported that they prefer REESE’S® Peanut Butter Eggs. This is followed by decorated, hard-boiled eggs (14%), Cadbury Crème Eggs (13%), Whoppers Robin Eggs (8%) and Cadbury Mini Eggs® (8%). 23% of respondents weren’t at all picky and reported liking them all, while the remaining 7% of respondents are just not that into eggs.

Don’t forget the eggs.
As Easter approaches and the month of March - also deemed National Kidney Month – comes to an end, it’s important to acknowledge that egg whites have been recognized as one of 15 super foods for kidney health. According to yourkidneys.com, egg whites provide the highest quality protein, along with all of the essential amino acids.

When asked about their consumption of hard-boiled eggs during the Easter holiday, a majority of the respondents surveyed (37%) will consume one to two eggs, 24% will consume three to four eggs, 11% will consume five or more eggs, and 27% will not consume a single egg this Easter holiday.

About the methodology
The Research Now Healthcare team surveyed 775 people aged 18 and over from March 27th to March 29th, 2013. The survey was conducted online within the United States via Research Now’s e-Rewards® Opinion Panel.

Research Now and e-Rewards are trademarks of e-Rewards, Inc. All other trademarks and trade names are the property of their respective owners.

About Research Now
Research Now, the leading digital data collection provider, powers market research insights. We enable companies to listen to and interact with the world’s consumers and business professionals through online panels, as well as mobile, digital and social media technologies. Our team operates in 25 offices globally and is recognized as the market research industry’s leader in client satisfaction. We foster a socially responsible culture by empowering our employees to give back.

Download the full press release.

Press Contact:
Heather Milt
Manager, Public Relations
+1 425 313 4844
hmilt@researchnow.com

Expanding to Multiple Languages, Introducing Advanced Survey Launch Schedulers, and Supporting Multi-Level Nested Quota Management, Version 3.0 Takes Mobile Research Global

Research Now Mobile™ today announced Version 3.0 of its Research Now Mobile™ platform, redesigned to feature multilingual capabilities; a survey launch scheduler; a multi-level nested quota management system; and advanced geo location survey capabilities – all while providing researchers access to a more global array of mobile respondents from around the world.

Expanding its industry-leading mobile market research survey platform to ten languages, panelists can now participate in studies and interact with the application in their native language. The app’s new framework allows surveys to be programmed and administered in any of the standard languages supported by available online survey platforms. Survey apps for iOS and Android are also available in any regional language framework and allow for surveys to be authored in over 50 languages, providing full multilingual capabilities for user interactions. With an integrated transliterate feature, studies can be programmed in non-English scripts using English keyboards.

“What we really wanted to create was a global platform that enables researchers to access respondents in all major markets across the world,” said Pala Kuppusamy, chief executive officer of Research Now Mobile. “And this requires both apps and surveys to be available in multiple languages to provide a better member experience, and therefore better responses. As we continue to add new languages to our mobile research platform, they will be incorporated into the app automatically without a need for updates.”

Enabling researchers to save time and gain more control over future study launches, Version 3.0 includes a new Launch Scheduler that facilitates advanced launch of surveys. For example, multiple waves of the same study can be scheduled at predetermined dates and times, with different samples. Launch Scheduler is available for multiple launch types, including push notification, email, SMS, geo-fencing, venue triggering and geo-targeting.

A new multi-level nested quota management module enables researchers to reach targeted demographics without excessive ‘over quota’ responses in studies. Quotas can be set for profile and demographic variables, as well as based on the user response within the survey.

Improvements have also been made to the location-based targeting functionality to allow the ability to isolate panels and samples that meet certain criteria. These combined criteria can then be applied to trigger survey invitations, increasing the validation of geo-fencing, geo-targeting and venue-triggered studies – further enabling researchers to access desired respondent profiles at desired locations.

The most prominent upgrade of this release is the expanded global reach of respondents, allowing researchers to generate a sample pool from across the Research Now Mobile panel, as well as Research Now’s worldwide online consumer and business-to-business panels. Furthermore, researchers can now import third-party samples for use in web app surveys, and also invite their respondents from third-party lists to download the app, with a mechanism to bypass the registration process.

Lastly, Research Now Mobile Version 3.0 includes support for hidden questions and background variable types. Data for background variables can be preloaded while launching the study and can be used for branching, piping, masking and quota control.

Availability
Research Now Mobile Version 3.0 is available now on iOS and Android devices, as well as via web app for all smartphones and tablets. Users can download the complimentary mobile app in the respective stores – App Store and Google Play.

To learn more about the various insights that can be gained with mobile market research, visit www.researchnow.com.

About Research Now
Research Now, the global leader in digital data collection, powers market research insights. We enable companies to listen to and interact with the world’s consumers and business professionals through online panels, as well as mobile, digital and social media technologies. Our team operates in 25 offices globally and is recognized as the market research industry’s leader in client satisfaction. We foster a socially responsible culture by empowering our employees to give back.

Download the full press release.

Press Contact:
Heather Milt
Manager, Public Relations
+1 425 313 4844
hmilt@researchnow.com

Part of the Vision Critical Global Partner Network, Research Now Features Insight Communities

Vision Critical, the leading provider of insight community technologies, and Research Now, the global leader in digital data collection, today announced a strategic partnership to provide Research Now clients and prospects with Vision Critical Insight Communities. The combined offering provides businesses and organizations with a deep understanding of specific consumer insights for select markets.

The Research Now global sales and delivery teams will now offer and fully support Vision Critical Insight Communities to benefit its clients and prospects. Vision Critical Insight Community technologies enable businesses and organizations to engage directly with hundreds to tens of thousands of customers on an ongoing basis to gain feedback and insights. Through insight communities, clients are able to gather, analyze and translate customer feedback into quick and meaningful business decisions. Continuing to evolve with the industry, Research Now offers clients the benefits of comprehensive customer insight communities.

“We’re excited about teaming up with one of the largest research service providers in the industry to offer Vision Critical Insight Communities to the Research Now audience,” said Scott Miller, group CEO of Vision Critical. “Research Now is a true innovator in research and we’re pleased to see the company drive insight communities to its clients by choosing Vision Critical as a strategic partner.”

“Our passion for building quality online panels for our clients is at our core,” added Kurt Knapton, president and CEO of Research Now. “Vision Critical’s Insight Community technology allows us to offer the most customized private panel solution available, now fully integrated with our advantaged panel assets.”

“It’s wonderful to have such a respected organization joining our Global Partner Program. Our mutual clients will now benefit from the integration of some of the most innovative services and technologies available on the market today,” added Richard Clarke, vice president of global partners at Vision Critical.

Also commenting on the partnership, Sonny Garcia, senior vice president of private panels and communities at Research Now, said, “Partnering with the industry’s leader in software for insight communities creates a compelling offering for clients that combines Vision Critical’s best-of-breed platform with our robust consumer and business-to-business panels.”

Enabling market researchers in the Americas, EMEA and APAC to access over six million panelists in 38 countries worldwide, Research Now joins Vision Critical’s exclusive Global Partner Program. For more information on how to become, or how to locate a partner, please visit: www.visioncritical.com/partners. 

About Research Now
Research Now, the leading digital data collection provider, powers market research insights. We enable companies to listen to and interact with the world’s consumers and business professionals through online panels, as well as mobile, digital and social media technologies. Our team operates in 25 offices globally and is recognized as the market research industry’s leader in client satisfaction. We foster a socially responsible culture by empowering our employees to give back.

About Vision Critical
Vision Critical is the world’s leading provider of insight communities, currently supporting over 650 brands worldwide. We build software and provide comprehensive services that empower organizations to engage groups of customers and stakeholders on a continuous basis for the express purpose of extracting and managing insight to drive better, faster decisions. Learn more about the fastest-growing solution in market intelligence, meet our global partners and view our client stories at www.visioncritical.com. Follow us on Twitter at https://twitter.com/visioncritical.

Download the full press release.

Media Contacts:
Jenny Smelyanets
Jenny.smelyanets@visioncritical.com
+1 212 402 8238
media@visioncritical.com

Heather Milt
hmilt@researchnow.com
+1 425 313 4844

Genpact Continuing to Help Research Now Drive Process Efficiencies and Customer Satisfaction in Data Collection and Survey Management

Genpact Limited (NYSE: G), a global leader in business process management and technology services, today announced that it has extended its partnership with Research Now, the global leader in digital data collection. Genpact manages extensive business process and analytics operations for Research Now and has helped improve customer satisfaction by driving faster and better delivery of services for Research Now customers.

As a leading provider of online sampling with more than six million active panelists in 38 countries globally, Research Now first entered into a strategic partnership with Genpact in early 2011 for Analytics operations management in North America, EMEA and APAC. Built on its extensive research services and analytics expertise, Genpact‘s services for Research Now include survey scripting and launching, data validation, quality checks and project management. This offering has leveraged a combination of smart processes, analytics and technology for driving continuous operational improvements in order to deliver a high quality of service and cost benefits, all while providing a robust 24x7 operation.

The partnership between Research Now and Genpact has now grown to a strong team that builds innovative solutions to continuously improve the quality of survey programming and data delivery, leading to significantly higher client satisfaction. Over the past 18 months, these collaborative efforts have successfully driven major improvements resulting in improved accuracy of the output and a reduction in operating costs for Research Now. Genpact has also set up - project management support for Research Now’s research studies in North America and APAC.

“Research Now selected Genpact because of their focus around continuous process improvement and their passion for customer centricity,” said John Tan, executive vice president, Global Operations, Research Now. “We’ve been extremely pleased with the operational excellence that Genpact is providing, and have seen an upward trend in client satisfaction since we began this relationship.”

“We are excited to deepen our partnership with Research Now, not only to improve operational effectiveness, but also to continue to co-innovate, which will augment the delivery and accuracy output for their customers,” said Pankaj Kulshreshtha, senior vice president, Analytics and Research, Genpact. “Genpact’s legacy of process excellence and the use of smart technology further strengthen our deep analytics expertise, enabling us to be at the forefront of maximizing data usage and extracting insights for specific industry needs.”

Genpact’s Smart Decision Services business encompasses analytics services, process re-engineering and risk management. Genpact's business analytics business unit is one of the largest in the world, providing a broad spectrum of services ranging from research and social media monitoring and analysis to data management and reporting through complex optimization, forecasting and predictive modeling. The company’s Analytics services help clients leverage all available data – including previously unused data – to understand customers, partners, markets and businesses and thus drive business impact. More information about Genpact’s Analytics services can be found at http://www.genpact.com/home/solutions/analytics-research.

About Research Now
Research Now, the leading digital data collection provider, powers market research insights. We enable companies to listen to and interact with the world’s consumers and business professionals through online panels, as well as mobile, digital and social media technologies. Our team operates in 25 offices globally and is recognized as the market research industry’s leader in client satisfaction. We foster a socially responsible culture by empowering our employees to give back. More information is available at www.researchnow.com.

About Genpact
Genpact Limited (NYSE: G), a global leader in business process management and technology services, leverages the power of smarter processes, smarter analytics and smarter technology to help its clients drive intelligence across their enterprise. Genpact’s Smart Enterprise Processes (SEPSM) framework, its unique science of process combined with deep domain expertise in multiple industry verticals, leads to superior business outcomes. Genpact’s Smart Decision Services deliver valuable business insights to its clients through targeted analytics, reengineering expertise, and advanced risk management. Making technology more intelligent by embedding it with process and data insights, Genpact also offers a wide range of technology services. Driven by a passion for process innovation and operational excellence built on its Lean and Six Sigma DNA and the legacy of serving GE for more than 15 years, the company’s 60,000+ professionals around the globe deliver services to its more than 700 clients from a network of 70+ delivery centers across 18 countries supporting more than 30 languages. For more information, visit www.genpact.com. Follow Genpact on Twitter, Facebook and LinkedIn.

Download the full press release.

Media contacts:

Gail Marold (Genpact Media Relations)
gail.marold@genpact.com
+1 919-345-3899

Barbara Tate (For Genpact U.S.)
barbara.tate@ogilvy.com
+1 212-880-5338

Rupali Kathuria (For Genpact India)
rupali.kathuria@bm.com
+91 124 441 7589

Ever since the announcement of the Duchess of Cambridge’s pregnancy, the media have been in a frenzy over the unborn child’s future. Will our future monarch be called Diana, Albert or Chardonnay?

Research Now today revealed the results of an international study to discover the public’s predictions for the birth of the royal baby. A sample of 2,975 people from the U.K., U.S. and Australia were asked to guess the sex of the child, its name, and who they think the godparents will be.

According to the data, more people think the baby will be a girl. This belief is the strongest in the U.S. (60%); in the U.K., people think the chances of a girl are slightly lower (52%) and in Australia, slightly lower again (50%). People think it very unlikely that Kate will be having twins (3.8% in the U.S., 2.7% in Australia, and 2.5% in the U.K.). Generally, people believe that the baby will be a healthy weight of six to seven pounds (48%).

The name game

In a surprising turn of events, the U.K. has chosen Spencer as the most likely boy’s name. Australia and the U.S. are more traditional with their choices, with George (Australia) and Edward (U.S.) being the most popular of predictions. However, Brits are conventional when it comes to female names, with the most popular being Elizabeth. On the other hand, a few amongst those surveyed aren’t so keen on tradition and cited Adele and Rihanna as likely names to be chosen. Both Americans and Australians think the baby is most likely to be called Diana, in homage of William’s deceased mother.

Not so godly godparents?

Most people believe that Prince Harry (60%) and Pippa Middleton (35%) will be the chosen godparents. Elton John was ranked as a likely choice by 1% of respondents across all three countries. Interestingly, in America, Kim Kardashian and Kanye West (0.6%) were chosen more frequently than Elton John (0.4%). Other surprising celebrities cited as possible godparents in the survey include The Beckhams, Lady GaGa and JK Rowling.

About the methodology
Research Now used its “BY-INVITATION-ONLY”™ consumer research panels to carry out the online survey between 17 June and 20 June 2013. The data is based on a sample size of 948 people in the U.K., 1,003 people in the U.S., and 1,024 people in Australia, aged 18 and over. To ensure a safe and robust sample, quotas were set to population statistics across all three markets.

About Research Now
Research Now, the leading digital data collection provider, powers market research insights. We enable companies to listen to and interact with the world’s consumers and business professionals through online panels, as well as mobile, digital and social media technologies. Our team operates in 25 offices globally and is recognized as the market research industry’s leader in client satisfaction. We foster a socially responsible culture by empowering our employees to give back. To find out more or begin a conversation with us, visit www.researchnow.com.

Download the full press release.

For U.K. enquiries, please contact:
Lucy Davison, Keen as Mustard Marketing, Ltd
07885 173440
lucy@mustardmarketing.com

U.S. Press Contact:
Heather Milt - Manager, Public Relations
+1 425 313 4844
hmilt@researchnow.com

According to a new study by Research Now, a significant number of regular users of social media find interactions carried out on social media sites to be just as fulfilling as those in person.

Using Research Now’s mobile app, the company surveyed respondents in the U.K., the U.S. and Australia regarding how often they log on to social media, how fulfilling they find online interactions, and whether they have previously deleted comments, posts or pictures as a result of negative feedback. The survey also looked at whether respondents trust brands more online or offline, and whether they feel their online privacy is secure.

The survey revealed that 41% of respondents in the U.K. find online interactions as fulfilling as offline interactions, followed by Australians at 38% and Americans at 29%. More than half (59%) of ‘heavy’ users of social media (those posting 10+ times a day) reported that online interactions are as fulfilling as offline; and of those who use social media fewer than five times a day, 34% said that they find online and offline interactions equally fulfilling. According to the audio/video files and verbatim gathered from this particular group, those with children find that using Facebook to keep up with friends and family is equally fulfilling as offline exchanges due to lack of spare time.

Half of those surveyed in Australia (54%) and the U.K. (50%) who find online interactions to be just as fulfilling as those in person, reported accessing social media sites primarily on a mobile device rather than a PC or laptop. A smaller 36% of those surveyed in the U.S. reported the same. The study also found that, of those who access social media more than five times a day, just under half (48%) are doing so via a mobile device.

“From this research, we see just how strong of a platform the mobile device is,” said Mike Murray, head of project consultancy at Research Now. “We can assume that there is a direct correlation between the device used to access social media and the level of fulfillment generated from online interactions. Because a mobile device is always nearby and it is convenient, conversations can take place in real-time, just as they would in person.”

Negative reactions – does it cause people to delete content?
30% of respondents overall reported having previously received a negative reaction to their social media activity. When asked about which types of postings had received a negative reaction, comments (55%) were the most popular amongst these respondents, followed by status updates (39%), text only posts (20%), picture posts (14%), links to another site (10%), video posts (5%) and advertising / self-promotion (2%).

Of the 30% of respondents, a larger percentage of American respondents (46%) reported that a comment in response to someone else’s post had generated a negative reaction, compared to their British (36%) and Australian (18%) counterparts. However, a greater percentage of British respondents (43%) reported that a status update had provoked negative feedback, compared to Americans (34%) and Australians (23%).

When asked about whether comments in response to social media updates have ever motivated respondents to alter their posts, 19% of all British respondents, 18% of all Australian respondents and 16% of all American respondents surveyed said that they have deleted posts due to negative comments received. Alternatively, 26% of all Australia respondents, 25% of all U.S. respondents and 23% of all U.K. respondents surveyed said that they have left all posts in their original form regardless of the feedback.

Is my privacy secure?
Some respondents showed a lax approach to security, with 19% using the same password across all different social media sites and 25% sharing some passwords across different sites. On the other hand, 56% reported that they use unique passwords for each social media site, and more than 80% are aware of restrictive settings and know how to apply them. 

There is still a fair way to go before people will trust the management and control of their online data. 28% of those surveyed believe their security settings could be changed or reversed accidentally. As many as 24% don’t believe that if they set updates and photos to ‘friends only,’ this actually means only friends can see them. Translated into taking any kind of protective action, 14% of all respondents reported that they don’t have restrictive settings because they don’t think anyone would find their accounts. Furthermore, about half of those surveyed said that they don’t think anyone ever searches for them on Google. 

Trust in brands lower online than offline
The offline image of a brand is of paramount importance, with 61% of people more willing to associate themselves with brands offline than online. Across the whole group of respondents, 85% are more likely to trust a brand offline than online. 67% of those surveyed say that they have noticed discrepancies between a brand’s online and offline image, citing Virgin, McDonald’s, Coke, Tesco, JC Penney and Target as brands that are inconsistent.

Social/peer pressure is a strong influence on the choices people make about which brands to affiliate with on social media sites. According to the study, 78% of respondents who ‘like’ a brand on social media are aware that this choice says something about them, so this is likely to influence the brands they choose to associate with.

About the methodology
Research Now surveyed 2,502 members of its Valued Opinions™ Panel and e-Rewards® Opinion Panels via the company’s mobile app. Respondents acknowledged that they access social media sites at least once per week, and were able to capture video, audio and images of what they like and dislike about social media to gain deeper insight into their relationship with social networks. The social media sites under consideration were: Facebook, Blogger, Twitter, LinkedIn, Pinterest, Google+, Tumblr, MySpace and Wikipedia. The international sample included: 1,019 respondents in the U.K.; 1,003 respondents in the U.S.; and 480 respondents in Australia.

About Research Now
Research Now, the leading digital data collection provider, powers market research insights. We enable companies to listen to and interact with the world’s consumers and business professionals through online panels, as well as mobile, digital and social media technologies. Our team operates in 25 offices globally and is recognized as the market research industry’s leader in client satisfaction. We foster a socially responsible culture by empowering our employees to give back. To find out more or begin a conversation with us, visit www.researchnow.com.

Download the full press release.

For U.K. enquiries, please contact:
Jocelyn Senior, Keen as Mustard Marketing, Ltd.
07967 098567
jocelyn@mustardmarketing.com

U.S. Press Contact:
Heather Milt - Manager, Public Relations
+1 425 313 4844
hmilt@researchnow.com

Study comparing attitudes to men and women in tennis reveals British attitudes are in the dark ages compared to more enlightened Americans.

Andy Murray’s recent victory at Wimbledon served to encourage British passion for tennis. But was it also an example of sexism on the court? David Cameron’s statement that Murray was the first Brit to win Wimbledon in 77 years (overlooking Virginia Wade’s victory in 1977), and BBC commentator John Inverdale’s remark about women’s champion Marion Bartoli’s looks, are both examples of sexism rearing its ugly head on the tennis court.

With the US Open now imminent, a new study by Research Now investigated the sexist attitudes faced by female tennis players. Questioning a total of 2,000 people from the US and the UK, the survey gauges the difference in outlook between the two countries. The results show that the UK has far less regard towards female tennis players than the US.

85% of all Brits surveyed prefer to watch men play tennis, while only 15% prefer to watch women. In the states however, women’s tennis is more popular than men’s with 55% of participants preferring women’s tennis, while 45% prefer to watch men.

The battle of the sexes
84% of people in the US believe that men and women should receive equal prize money. The UK is far less convinced: only 55% of people believe that men and women should receive equal prize money. Opinion on this subject also varies between genders: only 41% of males in the UK believe that male and female tennis players should receive equal prize money, whereas 68% of females in the UK believe that male and female tennis players should receive equal pay. In the US, 90% of women think female players should receive equal prize money compared to 77% of men. In the UK, 23% believe that male tennis players should make more than female tennis players, compared to just 4% in the US.

The majority of respondents in both countries believe that men and women should play an equal number of sets: 75% in the US and 65% in the UK. Respondents in the UK were keener than those in the US on the tradition that men play five sets and women play three sets: 35% in the UK support this, versus only 24% in the US.

The majority also believe that tennis players should be able to play matches against the opposite sex: 67% in the US and 61% in the UK.

Views of tennis in the media
The survey asked respondents which out of a short list of factors they felt to be most important to the media when reporting on tennis players. 88% of UK respondents consider ‘performance on the court’ as the most important factor to the media when discussing male tennis players, but only 63% believe that this is the case for female tennis players. Where the difference in the UK is 25% among respondents who consider ‘performance on the court’ to be less important to the media when covering females than when covering males, there is only a 16% difference in the US. 76% of US respondents cited performance on the court as the most important factor to the media when discussing male tennis players, while only 60% cited performance on the court as the most important factor for their female counterparts.

According to the study, 11.2% of Brits believe that female players’ overall appearance is the most important factor to journalists – versus 1.7% when considering male tennis players. Brits also believe that attire on the court was over 20 times more important to the media when discussing females (6.5%) than when discussing men (0.3%). Grunting is another area in which females are thought to be judged upon more in the media than their male contemporaries – 11.2% thought it was most important for women, while only 1.2% thought it was the most important for men.

On the other hand, in the US, for female players overall appearance (13.8%) is considered the second most popular topic of discussion among the media – and nearly three times more important to the media than when discussing males (4.6%).

What does this mean for male tennis players?
The results show that male tennis players in the US are more judged on their looks than in the UK (4.6% versus 1.7%) and that behavior is believed to be more popular topic of discussion for male tennis players than female tennis players (7% versus 5% in the UK, and 15% versus 7% in the US).

All in good fun?
Clearly there is an imbalance between the way men and women are portrayed in the media. 69% of Brits believe that there should be consequences in place when journalists make sexist comments or focus on a woman’s appearance instead of performance. The US is slightly more in favor of these consequences, with 77% of respondents thinking action should be taken. More women than men believe that consequences should be put in place – 14% more women in the US and 10% more women in the UK.

About the methodology
Research Now used its “BY-INVITATION-ONLY”™ consumer research panels to carry out the online survey between 19 July and 24 July 2013. Quotas were set for age, gender, ethnicity and region to bring them more into line with their actual proportions in the population. The data is based on a sample size of 1,000 people in the UK and 1,000 people in the US, aged 18 and over.

About Research Now
Research Now, the leading digital data collection provider, powers market research insights. We enable companies to listen to and interact with the world’s consumers and business professionals through online panels, as well as mobile, digital and social media technologies. Our team operates in over 20 offices globally and is recognized as the market research industry’s leader in client satisfaction. We foster a socially responsible culture by empowering our employees to give back. To find out more or begin a conversation with us, visit www.researchnow.com.

Download the full press release.

For U.K. enquiries, please contact:
Emily Slee, Keen as Mustard Marketing, Ltd.
0207 6220355
emily@mustardmarketing.com 

U.S. Press Contact:
Heather Milt - Manager, Public Relations
+1 425 495 3743
hmilt@researchnow.com

Research Now, the global leader in digital data collection, today announced the engagement of Elizabeth May to further support service and growth in the Australian and New Zealand markets.

Elizabeth has been appointed Vice President of Client Development, responsible for leading Research Now’s client development teams in both Australia and New Zealand; further growing the company’s presence in these markets and helping to guide its successful expansion across the region. Elizabeth has just under 20 years of leadership experience in the market research industry, serving as International Client Director for TNS, EMEA Manager at Nielsen BASES, and Group Director of Global Clients at Information Tools, prior to joining Research Now in August 2013.

In her new role, Elizabeth reports to Managing Director of Asia Pacific James Burge, who comments: “Appointing Elizabeth is a key step to further enhancing the industry-leading service and support that Research Now offers clients worldwide. The experience she brings to her new role will help to further support the rapidly evolving research needs of our clients in Australia and New Zealand specifically, and we are delighted to welcome such an accomplished leader for the strong team we’ve established.”

Elizabeth, originally based in Europe, has recently relocated from Auckland to Research Now’s Sydney office to assume her new role.

About Research Now
Research Now, the leading digital data collection provider, powers market research insights. We enable companies to listen to and interact with the world’s consumers and business professionals through online panels, as well as mobile, digital and social media technologies. Our team operates in over 20 offices globally and is recognised as the market research industry’s leader in client satisfaction. We foster a socially responsible culture by empowering our employees to give back.

Download the full press release.

Press Contact:
Heather Milt - Manager, Public Relations
+1 425 495 3743
hmilt@researchnow.com

Research Now, the global leader in digital data collection, today announced the promotion of Melanie Courtright to lead the company’s operational team in the Americas.

Melanie takes on the role of Senior Vice President of Client Services in the Americas, responsible for the United States, Canada and Latin America. With nearly two decades of experience in all facets of research, including ten years focused on digital data collection, Melanie will focus on continuing Research Now’s history of delivering the highest levels of client satisfaction and upholding the industry’s highest quality standards. Melanie will also serve as a member of the company’s Global Client Services Leadership Team, focusing on key areas of global coordination and alignment across the various business functions.

Craig Stevens, Managing Director, Americas, comments: “Given Melanie’s experience across various research functions and methodologies, she is perfectly suited to ensure that Research Now continues to delight clients.  Her passion for world class service, expertise in digital research and methodologies, and commitment to collaborative teams and functions make her the ideal fit for this role. Melanie is widely respected by her internal peers, external colleagues, and the industry at large, and we are thrilled to have such a strong leader in this position.”

Melanie Courtright is based out of Research Now’s headquarters in Plano, Texas.

About Research Now
Research Now, the leading digital data collection provider, powers market research insights. We enable companies to listen to and interact with the world’s consumers and business professionals through online panels, as well as mobile, digital and social media technologies. Our team operates in over 20 offices globally and is recognized as the market research industry’s leader in client satisfaction. We foster a socially responsible culture by empowering our employees to give back.

Download the full press release.

Press Contact:
Heather Milt - Manager, Public Relations
+1 425 495 3743
hmilt@researchnow.com

ESOMAR, the global association for market, social and opinion researchers, announced the winner of its prestigious Excellence Award for the Best Paper last night at the Big Night Out for ESOMAR Congress 2013. The conference is being held in Istanbul from 22-25 September at the Grand Cevahir Hotel.

ESOMAR President, Dan Foreman and ESOMAR Director General, Finn Raben, presided over the ceremonies. In addition to presenting the ESOMAR Excellence for Standard of Performance award and the ESOMAR Excellence Award for Best Paper, several other awards including ESOMAR Representative awards and ESOMAR Congress awards were also given.

The awards and award winners for each category include:
 
ESOMAR Excellence for Standard of Performance – The John Downham Award

This prestigious, biennial award recognises outstanding contributions to research and our industry over a period of time, and at an international level. The award carries a prize of €10 000 sponsored by ESOMAR.

Award winner:

Georges Guelfand
Managing Partner, Happy Thinking People, France

The jury said:
“An incredibly successful career. Fascinating work done in combining quantitative and qualitative work as well as lecturing at business schools and universities. Well deserved.”
 
ESOMAR Excellence Award for Best Paper of the Year 2012/2013

Presented to a researcher whose paper has demonstrated a concrete contribution to the decision-making process while sustaining ESOMAR best practices. The nominated papers were selected from ESOMAR events between September 2012 and June 2013. This award, sponsored by ESOMAR, carries a prize of €4,000.

Award winner:


Research in a World Without Questions (Congress 2012)

Tom Ewing, BrainJuicer, UK
Bob Pankauskas, Allstate Insurance, USA

What the jury said:

"An innovative way of thinking and sets a new bar for excellence.”

A pdf of the paper can be downloaded here from the ESOMAR Publications Store.
 
ESOMAR Representatives' Awards

In 2011, ESOMAR created three awards which honour its country representatives, not only for serving as ESOMAR ambassadors to their countries and regions, but also for being an integral part of a global team to further ESOMAR’s mission to encourage, advance and elevate market research worldwide.
 
ESOMAR Outstanding Representative in an Emerging Market


 
Award winner:

Sandeep Arora, ESOMAR Representative for India



New markets for research have unique opportunities and challenges, making the work of the representative fundamental to the implementation of standards and quality into the structure of the industry. For those who work in more established markets, the tireless efforts of the representatives working in emerging markets often go unseen and we hope this award will start the process of recognising and applauding their work.
 
ESOMAR Representative Inspiration Award


      
Award winners:

Alina Serbanica, ESOMAR Representative for Romania
Steve Hamilton-Clark, ESOMAR Representative for United Arab Emirates
 
ESOMAR Congress Awards

Each year ESOMAR awards three papers presented at its annual Congress conference. The winners of these three Congress awards will also be added to the shortlist for the ESOMAR Excellence Award for Best Paper.
 
Award for Best Paper Overall – The Fernanda Monti Award

Rewards the best paper in any field presented at Congress.

Award winner:


Big Changes Will Deliver a Big Future
What marketing decision makers expect their customer insight teams to deliver

Adam Riley, DVL Smith, UK
David Smith, DVL Smith, UK
 
Award for Best Case History

Rewards the paper highlighting an interesting research application of help to clients.

Award winner:

How Does Your Cappuccino Feel?
Using synaesthesia to create a visually interactive experience of flavour

Dominique Delfaud, Mane Flavour and Fragrance Manufacturing Company, France

John Pawle, QRi Consulting, UK

A pdf of the paper can be downloaded here from the ESOMAR Publications Store.
 
Award for Best Methodological Paper

Rewards the paper of most technical and innovative interest, which adds value to the tools available to researchers.

Award winner:

Multimode, Global Scale Usage
Understanding respondent scale usage across borders and devices
Annie Pettit, Research Now, Canada
Kartik Pashupati, Research Now, USA
Melanie Courtright, Research Now, USA
Roddy Knowles, Research Now, USA

A pdf of the paper can be downloaded here from the ESOMAR Publications Store.
 
- END -

For more information contact the ESOMAR Press Office:

Erika Harriford-McLaren
Strategic and Corporate Communications Manager
Email: e.harriford-mclaren@esomar.org
T: + 31 (20) 664 2141
www.esomar.org

About ESOMAR

ESOMAR is the essential organisation for encouraging, advancing and elevating market research worldwide.

With more than 4,900 members from over 130 countries, ESOMAR's aim is to promote the value of market and opinion research in illuminating real issues and bringing about effective decision-making.

To facilitate this ongoing dialogue, ESOMAR creates and manages a comprehensive programme of industry-specific and thematic conferences, publications and communications as well as actively advocating self-regulation and the worldwide code of practice.

For more information on ESOMAR, please visit www.esomar.org.

New Offering Allows Clients to Reach an Intended Group of Consumers Based on What They Do

Research Now, the leader in permission-based, digital data collection, today launched Behaviorally Targeted Surveys, enabling researchers to target members of Research Now’s U.S. research panel for surveys based on their online behavior. Further enhancing its digital offering, Research Now empowers clients to reach their target audience based not only on what they say (self-reported survey data), but also on what they do online (website visitation data). 

Over the past couple of years, through its permission-based approach, Research Now has enhanced its profile information by passively collecting different types of behavioral data on a large proportion of its over six million strong global panel member base. Through the company’s collaboration with Experian Marketing Services, Research Now has access to a regular data set which reports daily website visitation for all members of its U.S. panel who have opted in to participate. The specific target sample can then be formed on the types and categories of website visits – defined by Experian Marketing Services – to gather survey insights.

Commenting on the announcement, Eric Sandberg, Vice President of Research Now Digital, said: “Due largely to our collaboration with Experian and the incomparable size of our consumer research panels, we are in a unique position to provide our clients with the ability to better target intenders, and deploy a survey to those in the market to purchase particular goods or services. We can then supplement this data with the demographic and psychographic profile information that our clients more traditionally use, providing a more holistic view of their target group.”

Furthermore, researchers will benefit from the opportunity to append website visitation data on standard surveys. Using website behaviors as an indication of intent, marketers can hone in on and target surveys to consumers in the market for their products at the most appropriate time and those visiting websites of competitors.

Other information immediately available on Research Now’s behaviorally targeted survey respondents includes:

• Any top-level URL or customized set of URLs
• Website category levels
• URLs visited for a group of segmented respondents
• Delivery of a count and list of anonymous member IDs who have visited in the last 30 days

About Research Now
Research Now, the leading digital data collection provider, powers market research insights. We enable companies to listen to and interact with the world’s consumers and business professionals through online panels, as well as mobile, digital and social media technologies. Our team operates in over 20 offices globally and is recognized as the market research industry’s leader in client satisfaction. We foster a socially responsible culture by empowering our employees to give back.

To find out more or begin a conversation with us, visit www.researchnow.com.

About Experian Marketing Services
Experian Marketing Services is a global provider of integrated consumer insights and targeting, data quality and cross-channel marketing. We help organizations around the world intelligently interact with today’s dynamic, empowered and hyperconnected customers. By coordinating seamless interactions across all marketing channels, marketers are able to plan and execute superior brand experiences that deepen customer loyalty, strengthen brand advocacy and maximize profits.

For more information, please visit www.experian.com/marketingservices.

Download the full press release.

Press Contact:
Heather Milt
Manager, Public Relations
+1 425 495 3743
hmilt@researchnow.com

Profiled Panel Provides a Deeper Look into the 75% of Americans and Canadians Affected by Diabetes

Research Now, the global leader in digital data collection, today announced the launch of its Diabetes Panel, providing a resource for creating in-depth, multi-country insights on consumer ailments.

As a result of the launch, Research Now provides access to over 336,000 deeply-profiled panelists in the U.S. and Canada who have been diagnosed with either type 1 diabetes, type 2 diabetes, high blood pressure or obesity. This is the first market research panel based around therapeutic areas to be launched by the company. Research Now’s Healthcare Panels also include hard-to-reach physicians, nurses, pharmacists, hospital executives and administrators.

Appointed earlier this year to oversee Research Now’s Healthcare Research team worldwide, Senior Vice President of Global Healthcare Vincent DeRobertis commented, “As the nature and treatment of health conditions is so complex, we wanted to enforce the need to get insights from a variety of healthcare professionals and caregivers that go beyond a standard doctor. Due to high client demand, our Diabetes Panel is the first in a series of condition-based panels that we will be rolling out over the next 12 months. Our goal for this series is to be able to approach each condition uniquely, and focus on holistic solutions that will provide a deeper knowledge base of the condition.”

To accompany the launch, the Research Now Healthcare team conducted two parallel studies – one in the U.S. and one in Canada – pre-screening over 2,000 U.S. and Canadian respondents on the subject.

Among the surveyed audience in the U.S., 36% of respondents answered that ‘one in 10 people’ have diabetes, 29% answered ‘one in 100 people,’ 26% answered ‘five in 100 people,’ and 9% answered ‘one in 1,000 people.’ When compared to the estimated 316.7 million people in the U.S., diabetes sufferers (including those diagnosed and undiagnosed) account for more than 10 percent of the U.S. population.

Similarly, 35% of the surveyed respondents in Canada answered that ‘one in 10 people’ have diabetes, 29% answered ‘one in 100 people,’ 23% answered ‘five in 100 people,’ and 13% answered ‘one in 1,000 people.’ According to the Canadian Diabetes Association, more than 9 million Canadians live with diabetes or prediabetes, compared to a population of 34.88 million people in Canada.

75% of the population is affected by, or knows someone who is affected by, diabetes
Of the original 2,000 respondents who were pre-screened, approximately three-quarters of both Americans and Canadians reported that they, or someone they know, have diabetes. Among the 75% of respondents in the U.S., 17% reported having type 1 (2.3%) or type 2 (14.7%) diabetes, whereas only 8.8% of this surveyed audience in Canada reported having type 1 (2.3%) or type 2 (6.5%) diabetes.

In order to prevent diabetes, 69% of the surveyed audience in both the U.S. and Canada who did not report having diabetes said they watch their sugar intake, and try to maintain a proper diet and workout regimen.

Commenting on the study, DeRobertis said, “What’s most disturbing about this study is that, despite diabetes being one of the fastest growing diseases in America, both Americans and Canadians struggle with recognizing the symptoms.”

Among the surveyed audience in the U.S., 61% of respondents acknowledged they were aware of some of the symptoms of type 1 diabetes. However, of this group, only 35% could accurately name a symptom. Among the same audience, 69% acknowledged they were aware of some of the symptoms of type 2 diabetes, but just 43% could accurately name a symptom.

Likewise, 57% of the surveyed Canadian audience acknowledged they were aware of some of the symptoms of type 1 diabetes, but only 32% could accurately name a symptom. And among the same audience, 63% acknowledged they were aware of some of the symptoms of type 2 diabetes, but just 38% could accurately name a symptom.

The survey went on to find that just 64% of U.S. respondents and 54% of Canadian respondents agree that their healthcare provider supplies adequate information about diabetes awareness and prevention.

DeRobertis continued: “It is impactful stats like these that help to illustrate the lack of awareness when it comes to diabetes, and where healthcare providers should take more notice. As we move into a new era of Obamacare and next-generation medical technologies, it is imperative that more resources be directed towards diabetes management tools and health programs to prevent diabetes.”

Survey Methodology
Research Now used its “BY-INVITATION-ONLY”™ consumer research panel and its Valued Opinions™ Panel to conduct the online survey among respondents aged 18 and over residing in the United States and Canada. The company pre-screened over 2,000 U.S. and Canadian respondents to survey a sample group of diabetes sufferers and those who know diabetes sufferers. The data is based on a sample size of close to 1,500 respondents – of this, more than 1,000 reside in the United States and nearly 500 reside in Canada. Quotas were set for age, gender, ethnicity and region to bring them more into line with their actual proportions in the population. The study ran between September 11 and September 13, 2013.

To date, Research Now has highly-profiled respondents living with diabetes in the United States and Canada. To allow for multi-country research projects, the company also maintains an Ailments Panel including diabetes sufferers in the United Kingdom, France, Italy, Germany and Spain, and plans to launch its Diabetes Panel in three additional markets by the end of 2013.

About Research Now
Research Now, the leading digital data collection provider, powers market research insights. We enable companies to listen to and interact with the world’s consumers and business professionals through online panels, as well as mobile, digital and social media technologies. Our team operates in over 20 offices globally and is recognized as the market research industry’s leader in client satisfaction. We foster a socially responsible culture by empowering our employees to give back. To find out more or begin a conversation with us, visit www.researchnow.com.

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Press Contact:
Heather Milt
Manager, Public Relations
+1 425 495 3743
hmilt@researchnow.com